Rumtoberfest is a signature rum-based promotion that occurs each fall. 

Creative execution included:

Logo Creation  •  Tagline Creation  •  Promotion Look & Feel  •  Photo Shoot & Video Shoot Art Direction 

External Restaurant Signage  •  Menu Inserts  •  Team Member Apparel  •   Web & Mobile Site Content 

Paid Digital Creative  •  Social Media Content  •  Email Content  •  In-Restaurant Team Member Amplifications


Produced in partnership with brand marketing team, photographers, food stylists, Social Media Managers and culinary teams.

All work displayed has been produced during current employment at Darden Restaurants. The samples shown here are to show the evolution of branding guidelines to incorporate projects not included in each brand’s previously established style guide. All images and content are the property of Darden Restaurants and is republished with permission.


© 2020 by Sara Renfroe